An Empirical Study of Service Innovation Model in Insurance Financial Industry
| Autor: | Chia -Yun Wu, 吳佳芸 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 高階管理碩士在職專班(EMBA) 104 This research mainly discussed the service innovation model in Taiwan’s finance and insurance industry through in-depth interviewing 12 C-level executives within industry, to build the analytic structure of service innovation model in Taiwan’s finance and insurance industry, and further determined relative weights of each dimension through analytic hierarchy process (AHP). Reviewing related literature and conducting experimental verification through expert questionnaires and AHP, this research brought out five ositions: (1) In the main dimensions from service innovation model in Taiwan’s finance and insurance industry, the most significant dimension is “novelty of service in the market” rather than “service recovery”, “novelty of service in the company” and “novelty of service delivery.” (2) In the main dimensions from service innovation model in Taiwan’s finance and insurance industry, “service quality” is the most important factor in dimension of “novelty of service delivery.” (3) In the main dimensions from service innovation model in Taiwan’s finance and insurance industry, “new product and service development” is the most important factor in dimension of “service recovery.” (4) In the main dimensions from service innovation model in Taiwan’s finance and insurance industry, “developing breakthrough new products and service” is the most important factor in dimension of “novelty of service in the market.” (5) In the main dimensions from service innovation model in Taiwan’s finance and insurance industry, “keeping innovation” is the most important factor in dimension of “novelty of service in the company.” Keywords: Finance and Insurance Industry, Service Innovation, Innovation, AHP |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|