The Relationship Among Conformity Behavior of Blogger, Regulatory Focus and Purchase Intention
| Autor: | Bing-Han Li, 李秉翰 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 This study will take food blog and its readers as research subject and will design an experiment to approach the answer of our question. Firstly, the respondents will read a scenario before starting a questionnaire. ［2(prevention focus and regulatory focus)*2(receiving information framing and losing information framing)］There are four kind of experimental condition. After reading the food recommendation article, there will be a scale questionnaire to discuss the purchasing intention and purchasing willingness of consumers. There are in total 135 copies of valid questionnaire and 200 copies of valid web-questionnaire in this study. The result of this study shows: (1)regardless it is type of promotion focus or prevention focus, the article has no significant influence on conformity behavior, purchase intention.(2)The article has significant influence on conformity behavior, purchasing intention, and the article has significant influence on purchase intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|