An Empirical Study of the Relationships among Intuition, Moral Identity and Self-Efficacy of Green Consumption ethical Attitudes and Behavioral Intention
| Autor: | Tsai-Feng Liu, 劉彩鳳 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Green consumption has recently become an important ethical issue in social marketing, psychology and other academic researches.The study was based on Theory of Planned Behavior, Social Cognitive Theory, and Social Intuitionist Model. Exploring the subject of how consumers choose an individual value judgment by the intuition and self-efficacy in an uncertain environment in depth. In addition to understand what factors affect green consumption ethical behavior, the main purpose of this research is to explore the empirical intuition, self-efficacy, and how moral identity affects the green consumption ethic attitudes. Moreover, behaviors intention relationship between the constructing processes is also the purpose of the reasearch. A thorough analysis and interrelation influence between intuition and self-efficacy on the green consumption ethical attitudes. First of all, a synthetic review of the status of current research ethics green consumption and problems. Secondly, further analyses for processing and construction of a research concept. In this study, 230 questionnaires were distributed. There are 208 valid questionnaires with the efficiency of 90.43%. According to the results of demographic variables on the sample is most representative of studies, males accounted for 45.1%, and women accounted for 54.9%. This estimation of the reliability and stability of the questionnaires is to use SmartPLS (partial least squares) of statistical analysis software. With the bootstrapping method, testing reliability and validity analysis and measure the results of the measurement model. It confirmed that consumers will be affected by the results of intuition green consumption ethics attitudes and behavior intentions. Intuitive representation heuristic will positively affect the internalization of moral identification and Characterization and internalization. Intuition availability heuristic will directly affect the green consumption ethical attitudes, and green consumption ethical behavior as well. Self-efficacy can affect the strength of green consumption ethical attitude. Green consumption ethical attitude will positively affect green consumer Ethic behavior intent. In conclusions and be proposed feasible suggestions for future researches. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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