A Study of the Relationship among Destination Image, Place Attachment and Behavioral Intentions─A Case of Gukeng Green Tunnel in Yunlin County
| Autor: | Liu, Yu-Ching, 劉育青 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The purpose of research aims at understanding the present situation of tourists’ destination image, place attachment and behavioral intentions on Gukeng Green Tunnel in Yunlin County, and analyzing the difference between those three variables in differen background of tourists. The questionnaire was adopted as the study tool, which included destination image, place attachment and behavioral intentions. The questionnaire was given to tourist who visited Gukeng green tunnel, Using convenience sampling in the research, sent out 400 questionnaires altogether, acquired 394 effective questionnaires. The result of study is found: 1.The main tourists is female, age among 18~30, the other profession, university education degree, inhabited in central Taiwan, visiting more than 11 times, traveling with the family, and the average stay 1.1-2 hours. 2.In a part of the variables showed the significant difference in destination image, place attachment and behavioral intentions. 3.There is a positive relationship between destination image, place attachment, and behavioral intentions. The destination image positively influence behavioral intentions with the element of place attachment, place attachment plays the role of mediating variable. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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