The Research in Effects of Materialism, Vanity Trait, and Luxury Goods on Impulsive Purchase
| Autor: | Mei-Fei Chen, 陳美妃 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Boutique has a conspicuous and exhibits the status of the owners. Personal success and comparisons each other are also judged by material accumulated. Those factors enhance personal vanity. Boutique features meet the needs of materialism and vanity features to enhance consumer purchasing behavior, and generate impulse purchasing. The relation of characteristic of luxury goods, materialism, vanity trait, and impulsive purchase is studied by questionnaire investigation, and the the results exhibit: 1.The characteristic of luxury goods has positive effect on materialism. 2.The characteristic of luxury goods has positive effect on vanity trait. 3.The materialism has positive effect on impulsive purchasing. 4.The relationship vanity trait has positive effect on impulsive purchasing. which is means: when characteristic of luxury goods, materialism, vanity trait are higher, the impulsive purchase is also higher. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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