A Study on the Recreation Attraction, Recreation Benefit and Behavior Intention of Leisure Farm—A Case Study on Dujiaosian Recreational Farm
| Autor: | Chih-Ming Chang, 張志明 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 This study attempts to explore the relationship between the recreation attractions, recreation benefit and behavior intention of Leisure Farm. Through convenience sampling, it investigate the tourists of Dujiaosian Recreational Farm, with a total of 500 questionnaires distributed and 401 effective ones collected, which are processed via statistic analysis through Descriptive Statistics, Factor Analysis, One-way ANOVA, T-test, Pearson's Product-moment Correlation and Multiple Regression Analysis. The research results are: 1. Different demographic variables show significant difference in recreation attraction, recreation benefit and behavior intention; 2.different tourism feature variables have significant difference in recreation attraction, recreation benefit rather than in behavior intention; 3. recreation attraction and benefit shows close correlation with behavior intention, whereas recreation attraction is closely correlated to recreation benefit; 4. recreation attraction and recreation benefit show significant influence towards behavior intention, and recreation attraction show significant influence on recreation benefit. According to the results, this study provides reference for related units and entrepreneurs and advices for future researchers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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