Sharing Behavior in Virtual Communities: A Case of Facebook
| Autor: | Hung-Ling Liu, 劉虹伶 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Nowadays our life is communicated by Social Network. On the internet, we have variety friends who come from another country, and we share information more diversity. The research would analyze why Facebook users always like to share on the website. In the meanwhile, it would investigate the effects of expected feedback and E-Loyalty from the user’s motivation. The most Taiwanese use the Facebook frequently in present. Then Facebook is the representative and influencing of the Social Network. Therefore, the study would make Facebook as the main object. The main purposes of this study were to investigate the effects of expected feedback and task values of Facebook users on information sharing behaviors. For website operator, to discuss the motivation of sharing on Facebook, to improve the E-loyalty, and to provide the service improvement strategy will allow the user use Facebook in continue. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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