Pioneer Orientation and New Product Performance – The Mediating Effect of Internal Commitment
| Autor: | Chiu, Jung-Hui, 邱榮輝 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Previous studies on success factors of new product development found those factors included pioneer orientation, market intelligence, technical capability, cross functional integration, internal commitment .But, beside the direct effect of those success factors on new product performance, there are few studies mentioned which factor of those factors is the most important one? Or which success factors’ combination is better for firms to upgrading their new product performance? Is there any factor with mediating effect? Questionnaires were sent to owners and high-ranking executives listed on member lists of Taiwan Electrical and Electronic Manufacturers’ Association (2012-2013) and the Allied Association for Science Park Industries (2012), such as IC, computers and peripherals, communication, and Electro-Optical industries. This study collected 205efficient questionnaires’ copies. This empirical study found that pioneer orientation is the most important success factor of new product performance. Pioneer orientation, market intelligence, technical capability, internal commitment all has positive effect on new product performance. Internal commitment has mediating effect on the relation between pioneer orientation and new product performance, market intelligence and new product performance., technical capability and new product performance. For management implication, this study suggest companies should concentrate their resources on one of the three strategies which combine internal commitment and pioneer orientation, internal commitment and market intelligence, internal commitment and technical capability. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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