The Investigation of Correcting Negative Stereotype of Consumer for Motel
| Autor: | FENG-YANG SUN, 孫逢陽 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Recently the manager of motel in Taiwan turned the table around by creative business investment and bold creativity operation. And this action took Motel business development a big leap. Based on the unique operation of motel business, most of consumers thought it highly related to infidelity. And, the media also supported the negative image of motel by mass broadcasting. Hence, the stereotype was constructed. This study based on an attempt to correct the negative stereotype in consumer mind. If the negative image could reverse, the motel business expanded the market and reached new consumer group. Therefore, this study focused on following three objects: 1. The possibility of correcting negative stereotype image of consumer that never been to motel. 2. The possibility of correcting negative stereotype image of consumer that have been to motel. 3. The requirements differences of software services and hardware equipments between negative stereotype image consumer and positive image consumer. The statistical analysis and hypothesis testing shows that attempting to changing the Negative Stereotypes of people who never go to Motel by the advertising and in-depth interviews is failed. The Motel may need to use some ways more efficient to achieve their purpose. However, the study shows that to the people who have ever go to the motel is worked. The study also found that the Motel only needs to make these existing 12 software and 12 hardware much better to improve the Negative Stereotype of the people who have ever go to the Motel. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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