The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer
| Autor: | Yi-Hsun Lee, 李宜勳 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 This research aims to investigate on the effect of Acer Inc. with its corporate social responsibility (CSR) from the perspective of consumers, staff, environment, social participation as well as the economy. It also analyses how the CSR influence consumers on Acer’s brand cognitive, including brand awareness, brand associations, perceived quality and brand loyalty. The empirical results indicate that most of consumers recognize Acer’s performance on CSR which enhance its brand awareness and brand associations and also results an impact on its brand cognitive. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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