A Structural Equation Modeling on experiential learning and service cycle-the case of eighth grade junior high school students overnight camping
| Autor: | Hsiu-I Hsieh, 謝秀宜 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Experiential learning is promoted as a key part of sentimental education in recent years which endeavors the intriguing of multi-aspects of thinking among students. In the light of heavy loading for formative teaching, that learning is outsourced to field trips by travel agents. This study aims to investigate students' learning satisfaction where to identify the service gap and draw managerial implications for travel agents in project auction. Per study, taipei-keelung metropolitan area and Taoyuan eighth grade students participating overnight camping were surveyed to explore the factors affecting experiential learning, including process, customer loyalty and recommendation behavior. Dubberly and Evenson (2008)’s “The Experience cycle” are adopted as research framework and build the questionnaire that was surveyed after the overnight camping. 770 surveys were distributed in hard copy and resulted in 649 valid surveys (86%). By applying the structure equation modeling on survey results, it shows firstly that students through the experiences of feeling, watching, thinking and doing achieved greater learning satisfaction. Secondly, team leaders of travel agents needs to improve their abilities of handing emergency and manners. Finally, travel agents are advised using social media or APP to keep in touch with customers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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