On Social Election Mechanism for Purchase Decision-Making
| Autor: | Cheng-Hsun Tai, 戴成勳 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Through the explosive growth of social network, the social-based application services have been increasing progressively. On the other hand, E-commerce have developed maturely. When E-commerce combines with social network, it creates a new type of E-commerce, called S-commerce. According to many researches, if consumers try to make a purchase decision, they may collect opinions and recommendations from friends. It will be deemed as references for the final decision. Although present social network sites offer a great interactive platform, it is not easy to interact with friends for merchandise inquiry. The purpose of this study is to implement and verify a social election mechanism for purchase decision-making. With the self-built merchandise web page, consumers have a more effective, convenient, and interactive way for merchandise inquiry with friends. This study is trying to explore if there are any benefits for consumers to collect recommendations from friends with social election mechanism, and then measures the performance of the social election mechanism by collecting and analyzing users’ operation data and questionnaires. The final discovery shows that perceived ease of use, perceived usefulness, behavioral intention, continuous use behavior, and social interaction perform well. Only the constructs of security and privacy need to be improved. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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