Strategy for skewer market in Taiwan
| Autor: | HIROKI ITO, 伊藤宏樹 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The business plan details the concept of implementation of KUSHI RAKUSHO, a char-broiled chicken skewing machine that is affordable and convenient for night-market char-broiled food stands (small entrepreneurs) and char-broiled chicken restaurants in Taiwan. The core services we offered are rental skewing machines both in person at customer’s locations and at any type of char-broiled chicken franchise stores are incorporated in Taiwan, with plans to set up after the first machine has been installed. The market of char-broiled stand and restaurant, especially in the char-broiled chicken sector, has been growing rapidly and occupied very huge food market in Taiwan over the past decade. In the Taiwanese current market, manual labors at the night-market skewer stands and restaurants require them to skew small pieces of chickens with bamboo skewers by hands and it is very hard to do it, very inefficient in time-wise and very easy to have their hands injured and scratched. Our KUSHI RAKUSHO will take the place of manual labors at char-broiled night-market skewer stands and restaurants in Taiwan by targeting an old skewing business segments to have them replaced with our machines and we are quite sure we are the first mover in this market with a low cost rental model in Taiwan and can win over all the Taiwanese market after our researches and analysis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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