A Study on Newspaper Report and the Concerned Issues of People in Taiwan—the case of H7N9 Influenza

Autor: Yi-Lun Cheng, 鄭伊倫
Rok vydání: 2015
Druh dokumentu: 學位論文 ; thesis
Popis: 103
Objective: This study aims to understand the pattern and the consistence between news reports and topics that the public concern when the emerging infectious disease outbreaks. This study is based on the case of H7N9 influenza happened in 2013. Method: In this study, the method of content analysis was used to conduct quantitative analysis. 1,353 news reports about H7N9 from China Times, Liberty Times, United Daily News, and 2,987 consultation phone calls to "1922, Communicable Disease Reporting and Consultation Hotline" of Taiwan CDC during the period of April 1st 2013 to April 31st 2014 were used as the source data. The data was analyzed to find out the difference or consistence between news topics and the topics that the publics concerned. Results: The findings of this study are as following. (1) There is a positive correlation between the number of the news reports and the consultation calls. (2) The positive correlations were also found between the types of the topics of the news reports and the topics of consultation phone calls. The topics ranked in order are “prevention and control", " epidemiology of the outbreak”, and “the information of the virus". (3) When the numbers of news reports and the consultation phone calls of different topics were examined separately, differences in correlations were found. Conclusion: The risk communication should consider what topics are concerned and what information are needed by the public. Then, the communication should be well executed though media and multiple channels to disseminate the correct information and to educate people.
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