The study of Operation strategy in aboriginal performing arts groups :Taking O-KAI singers &; VOX Native Chours as examples .

Autor: Chen, Pin-Wen, 陳品玟
Rok vydání: 2015
Druh dokumentu: 學位論文 ; thesis
Popis: 103
Now,performing arts groups have been register by Taiwan government is up to over ten thousand,in those groups, Clear positioning of each group are at stake with the development of Taiwan's performing arts industry.However, by multivariate surface impact of 90 years of cultural trends. Performing arts industry in various groups all find their own characteristics,Global independent cultural characteristics of the upsurge in indigenous land is hoping to stand out from among the world's, While Taiwan's aboriginal culture and the arts should be able to become an important cultural assets represent Taiwan. According to above, Aboriginal performing arts groups have been set up, most begin saving, the mission of promoting Aboriginal culture,but many in the nature of the group in the market, aoriginal groups has been diluted advantage of the trend, the case study chosen by these two aboriginal members consisting of, their respective missions are also hoping to be able to make a saving of Aboriginal culture and promote international. O-KAI singers in the development of Taiwan cappella community livable leadership, the ancient Aboriginal tune combining jazz with great skill, He received a number of Golden Melody Awards in 2013, and how to continue this awareness, sustained long-term business and build brand characteristics, how to get the public to accept and expand market, we must first overcome many difficulties.VOX different from the Western tradition of bel canto singing and resonance degrees, the development of its unique features, education as the core values and beliefs, pay attention to not only show exhibits, it is able to bring the children can not be measured with the essence of spiritual value items.
Databáze: Networked Digital Library of Theses & Dissertations
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