Explore the Co-opetition Strategy of Taiwan Display Industry in Depth through Porter's Diamond Model Analysis
| Autor: | Shih-yuan chiang, 蔣士元 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 FPD (Flat Panel Display) is one of “Two Trillion and Twin Star Development Program” lead by Taiwan’s industrial policy. Taiwan reached No. 1 capacity in end-product value and capacity by 2007, but then market share is declined gradually after Economy Tsunami in 2008. Due to the G8.5 capacity expansion in China and Korean makers keep leading in technology; Taiwanese makers are facing the most challenge situation. Recently an article entitled &;quot;Survival battle of Taiwanese makers in 500 days” mentioned about the upcoming eight G8.5 lines in China will be full in mass production soon. How do Taiwanese makers react to this situation and take immediately action to secure business? The management of firms has to face external challenges during growing up, seize chances under a dynamic environment, well utilize national competitive advantage to change industrial structure, learn to master the complex but reality competition with diversity orientation in addition to its core competitiveness, and then enhance its own competitive advantage through co-opetition strategies. Under current situation and fast technology development, we need to study FPD in a wider view to keep Taiwan’s competitive advantage. This study selects FPD industry, which is representative of the most competitive optoelectronics industry in Taiwan, for empirical study. It utilizes Michael E. Porter''s &;quot;diamond model&;quot; as the theoretical basis for the interpretation and analysis in order to gain a macro perspective to further competition strategic analysis. The study include the factors of production, supply and demand conditions, supply chain of brands, corporate strategy and brand manufacturers to compete with the industry, the role of government to integrate industry resources, the future challenges and opportunities. All discussion on above topics is based on the core of FPD industry, and takes interviews with managers of supply chain in-depth. This thesis is to identify the key success factors for co-competing strategies, and to enhance competitive advantage of Taiwan''s FPD makers while competing business with China, Japan, and South Korea makers. Most of all, it takes a further step to look into the possibility to combine research advantage of IT industry, utilize and bridge its strength to world-class home appliances, medical and automobile electronic brands. Finally, it suggests Taiwan government to refer the industrial development vision and strategy of China, Japan and Korea, and integrate FPD industry resources for a better tomorrow. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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