A Study on Key Factor of Consumers Purchase Intention For Travel Insurance--Application of Analytic Hierarchy Process
| Autor: | Li-Chun Chen, 陳麗君 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 This research used AHP to discuss the determinants which a consumer faced when they are buying the travel insurance. Appraised levels were divided by five structures and twenty-four pointers, including “ company’ s image”,“ salesman”, “ purchase pathway”, “purchase experience”,” insurance benefit”. Comparing to multiple factors, every two of them will have more benefits. In this way, they can verdict consumer’s predilection. Through different research, they can help the customers to know more about the benefits of products when they buy the travels insurance. By weight analysis, they can choose their own needs. At the same time, the insurance company can design products that can satisfy the customers’ necessity and reduce the probability of making errors. By using these methods, the customers, salesmen, and insurance company can all take advantages. We analyze the index of the weight and provide the above information and valuation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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