A Study on the Behavior Intention of Organic Agriculture Products' Consumption and the Education Willingness of Organic Agriculture to the Elmentary and Junior High School Teachers in Chiayi City
| Autor: | Shu-Chun Chang, 張淑君 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Given the frequent events of food safety in recent years, nationals have increasing demands for organic products, which has led to the expansion of organic farming or continuous appearances of organic chain stores and farmers’ markets. This shows that nowadays people have paid more attention to organic agriculture than before. As for schools, some cities or counties have promoted organic lunch meals in schools, and all cities and counties have gradually developed “food and agriculture education” in order to help children become familiar with land and understand the process of food ingredients from places of origin to tables. Organic agriculture emphasizes “health”, “ecology”, “fairness”, and “care” and provides one or many feasible solutions to the current issues of global environment, such as global warming, or for agriculture, rural areas, or farmers. In elementary schools and junior high schools, teachers are the drivers of fundamental education as well as important consumers of organic agriculture products. Related researches have also indicated that education can improve health and diet as well as understanding of environmental conservation, which brings a positive influence on improvement in agricultural awareness. If teachers are willing to promote the concept of organic agriculture and help children cultivate an organic concept, organic agriculture will be developed and expanded in the future. The study aimed to discuss the elementary school and junior high school teachers’ degree of “perception of organic agriculture”, analyze the “behavior intention of organic agriculture products’ consumption” through theory of planned behavior, and explore the elementary school and junior high school teachers’ “education willingness of organic agriculture” and factors of obstruction, and whether “perception of organic products” and “behavior intention of organic agriculture products’ consumption” have significant influence on the “implementation of education willingness of organic agriculture”. The study targeted elementary school and junior high school teachers in Chiayi City. The study adopted the questionnaire survey and carried out background data analysis, reliability analysis, descriptive analysis, ANOVA and regression through statistic software. The result showed that the elementary school and junior high school teachers agreed on the “perception of organic agriculture” most in the aspect of “environmental conservation”. The “perceived behavioral control” had the greatest influence on the “behavior intention of organic agriculture products’ consumption”. The elementary school and junior high school teachers generally considered that “the understanding of organic agriculture products will affect consumer behaviors”. In the aspect of “education willingness of organic agriculture”, teachers agreed on organic education in terms of “willingness”; however, the willingness to “determine” to implement organic education was lower. Regarding the factors of obstruction, “less understanding of organic agriculture and organic agriculture products” accounted for the highest percentage. In the category of “females” and “frequent consumers of organic agriculture products”, the elementary school and junior high school teachers had higher perception of organic agriculture. Behavior intention of organic agriculture products’ consumption affected the elementary school teachers more than the junior high school teachers; in the aspect of “behavior intention of organic agriculture products’ consumption”, married teachers were influenced by “subject norm” and “perceived behavioral control” more than single teachers. The elementary school teachers had higher education willingness of organic agriculture than the junior high school teachers; teachers as frequent consumers of organic agriculture products had higher education willingness of organic agriculture. The elementary school and junior high school teachers’ “perception of organic agriculture” and “behavior intention of organic agriculture products’ consumption” had a significantly positive influence on “education willingness of organic agriculture”. In the “perception of organic agriculture”, the perception of “fair care” was higher than other perceptions. In addition, the greater influence of “attitude” on “behavior intention of organic agriculture products’ consumption”, the higher education willingness of organic agriculture. The study suggested that “organic agriculture” related training should be arranged for teachers to participate in and improve their perception of organic agriculture; further, teachers could integrate “organic agriculture” and “food and agriculture education” with environmental education courses in schools; teachers could also teach organic agriculture through clubs or summer and winter camps; “organic agriculture” and “food and agriculture education” were easier to be implemented in elementary schools than in junior high schools. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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