Mobile Commerce Across Culture
| Autor: | Aulia Puspaning Galih, 奧莉雅 |
|---|---|
| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The growth of mobile telecommunication device is inevitable and so is mobile commerce. The purpose of this study is to test if there is any relationship between website design elements (Navigation Design, Information Design, and Visual Design) and Trust, Enjoyment, Satisfaction, also M-Loyalty. User’s perception of website design element was examined for two different countries. PLS-SEM was used to test the structural model in this research. SmartPLS3 is used to process the primer data from questionnaires. There are 177 participants from Indonesia and Taiwan who were asked about their experience regarding the Rakuten website through mobile device. This study finds that there are some important relationships between variables which have shown different results from previous studies. In addition, Navigation Design is the weakest variable among the others in the proposed model. Even the website Enjoyment can not influence the M-Loyalty, most of the proposed hypotheses are supported. For the future works, it will be more interesting to explore the difference between genders on their perception of website design, Trust, Enjoyment, Satisfaction, and M-Loyalty across culture. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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