Products Choosing of Preschool Childhood Education-Example of One Preschool Education Institution in Central Taiwan
| Autor: | Chun-Chun Liu, 劉君君 |
|---|---|
| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The purpose of this study is to investigate the Products choosing of Preschool childhood Education. More specifically, this study uses a pre-school institute located in Taichung as an example on its current use of marketing strategy. The research methodology is composed of qualitative case interviews of executives from the pre-school institution. The interview focuses on a combination of five marketing strategies, namely product, price, place, promotion, and personnel. Based on a particular pre-school institution in Taichung, major findings are summarized as follows: 1. Product：a. Creating a good product experience b. Individualized curriculum c. Unique diagnosis procedure and tool d. Development of innovative curriculum 2. Price : Given the difference, uniqueness, and level of refinement of the current product (as compared to other products on the market), the pricing is on the high-end of the spectrum. The pricing is determined based on the specific curriculum and support package, which emphasizes quality over cost. 3. Place : The channel through which the product is delivered is a safe and comfortable learning environment, which emphasizes the value the institution has placed on customer’s personal experience. 4. Promotion :A department is devoted to actively implement promotional marketing strategies. The strategies fall under the following categories: a.Telemarketing b.Personal experience c.Word-of-mouth d.Cross-industry cooperation 5.Personnel: Personnel are encouraged to view colleagues not as “colleagues,” but a family-oriented partnership. Personnel form professional teaching teams and learning-based organizations to facilitate the effectiveness of product delivery. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|