Flat Panel Display Equipment Company of Global Competition Strategy - A Transnational Company

Autor: Chi- ChangYang, 楊啟昌
Rok vydání: 2015
Druh dokumentu: 學位論文 ; thesis
Popis: 高階管理碩士在職專班(EMBA)
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Flat Panel Display Equipment Company of Global Competition Strategy - A Transnational Company Author’s Name : Chi-Chang Yang Advisor’s Name : Der-Chiang Li Executive Master of Business Administration EXTENDED SUMMARY In 2002, the government promoted the two Trillion, Twin Stars plan. Semiconductor industry and Image Industrial. The focus of Imagine development is Flat Panel Display industry.The goal is to drive each industry to achieve NT$1 trillion in annual revenue. Taiwan’s FPD industry reached its goal of NT$1 trillion in 2006.the government and industry to actively promote community have invested a lot of resources with the development, production, prompting the industry to become a complete production of the industrial supply chain, from upstream to downstream supply chain, and from raw materials to the production of end products, to promote Taiwan's display industry supply gradually toward self-sufficiency in the global display panel manufactures. The key development of the enterprise is all the countries based, such as Sharp, Japan, South Korea's Samsung and LGD,Taiwan, Innolux, AUO and China BOE, CSOT ... and so on.. The current global LCD industry main production base in Asia, among Taiwan, Japan, Korea, China four manufacturers share a hundred percent of the global market, business practices between the four countries carried out by the manufacturer, will be closely affect the overall LCD changes in industry, the global panel vendors are around 200, but tere are about 30 vendors to provide multinational sales and service. Equipment for the FPD industry fairly basic and key industries, especially the manufacturing process of vacuum coating equipment. Almost the United States, Japan and Germany are exclusive. The study is to be the case A Translational company analysis of competitive strategy of globalization, to explore how firms in the industry, strong competition environment, along with changes in the industry, the rapid planning competitive strategy, establish a competitive advantage. Keywords: Competitive Advantage, Flat Panel Display, Vacuum Coating Equipment. INTRODUCTION The Display industry is the most noticeable industry in the 21st century, not only because it’s an industry that combines high-tech and huge capital expenditure, but many applications of the Display also strongly rely on the equipment supplier. Therefore, The study case A Translational company analysis of equipment supplier competitive strategy, 1. How to cut in early process development＆ validation and market, 2. How to achieve significant economies of scale in manufacturing efficiency 3. How to expand the depth and breadth of mergers and acquisitions in the LCD product line. 4. How to grow from international strategy to translational strategy. MATERIAL AND METHOD This thesis focused on industrial data analysis and a case study. The major approach of this study is a description of competitive strategy through a qualitative of the industry, and collect the overseas’ related information, evaluation report, government industrial development report, journal, and Display companies’ profiles to have further analysis. RESULT AND DISCUSSION 1. It can participate early process development＆ validation and marketing development, so-called system locking strategy, customer lock in their own, while the competitors lock out the outside market, it will help the company to obtain benefits from the leadership of differentiation strategy, the more you can improve cost competitiveness and increase barriers to entry of competitors 2. Case A company become the world top three Display equipment suppliers, one to achieve significant economies of scale in manufacturing efficiency, organizational effectiveness, global supply chain management through the mass purchase of sophisticated manufacturing technology and other ways to achieve cost-effective leadership. Expanding display manufacturing center in Tainan, economies of scale. Significantly reduce production costs, transportation costs. Improve quality, and actively promote the vigorous development of industry supply chain, and provide Asian flat panel displays better customer service. 3. Mergers and acquisitions is a strategy of growing high-tech industry tool to meet specific needs, achieve specific goals and choices. Case A company apply constantly expanding the depth and breadth of mergers and acquisitions in the LCD product line. From 2000 to 2007 motivation company merger and acquisition and display equipment market acquisitions of induction, the level of integration of resources, the vertical integration of resources, the pursuit of diversification, achieved new markets, tax incentives, research and development capabilities. 4. After 15 years of development, Case A company has become the world's most competitive, human, material and other resources from around the world. Along with the globalization of efficiency, sensitivity and keen to learn the advantages of the region and has been moving across different countries and sectors joint implementation project plan, the work, the use of product promotions, meetings, training, knowledge sharing product development so that all employees are aware of the situation and reach a team goal to integrate art skill. CONCLUSION 1. The technology industry must face relatively high barriers to entry and low initial customer acceptance of obstacles, so it is recommended to master the trend of global sourcing of major manufacturers, from components market to cut in production, and to cultivate key technology sub system assembly capacity to build the future of the entire equipment 2. M ＆ A is one of a growing strategy tool in order to meet the specific needs of high-tech industries, to achieve specific goals and chosen, in addition to using acquisitions to expand the product line, but can be more effective policy enforcement to make the business more efficient use of resources 3. It can take advantage of actively working with customers to participate in the development and marketing advantages of verification process development early, so-called solid lock system strategy ; the more you can improve competitiveness and increase the cost of competitors' barriers to entry
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