An Exploration of Business Model Evolution: A Case Study of Gloria Material Technology Corp
| Autor: | Chun-hungChiu, 邱俊宏 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 高階管理碩士在職專班(EMBA) 103 A company must have effective and efficient tools to realize the external environments and internal resources and know how they are related. Through identifying its customer need, own strength and opportunity, a corporation will have the way to create the win-win situation for its customer and itself. Nowadays business model is essential to a corporation’s success, because it describes the rational of how an organization creates, delivers and captures economic, social or other forms of value to its customers. The business model also provides top management level the vision to create new strategies, based on the company’s key factors like resources, activities, business structures, operations and so on. A good business model will bring profits to corporations through creating customer’s value. This research aims to enhance the knowledge of business model by investigating how a business model evolves over time. This research employs a qualitative-based case study for empirical investigation. The case under study is Gloria Material Technology Corporation, a special metal manufacturer in Taiwan. This research will use the diagram of the book Business Model Generation by Alexander Osterwalder et al. (2010) to explain how the company used the business model in the process of developing its steel business. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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