Using Data Mining to the service quality and satisfaction index for Military Welfare Camps Station 541
| Autor: | Tseng Chien Chen, 曾建誠 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Recently since national army not only did organization restructuring, reducing the number of service, but also directly affect the military camp stand to profit, which were faced with the demotion, layoffs and consolidation in the issue. Military camp stations are a long-term closed markets, which are unable to learn from the advanced market information and efficiency with aging management, and stay in management concepts more traditional retailers. I make this study to investigate ways, which would like to improve the service investigation of quality and satisfaction, in order to improve the operating environment, the methods and strategies enhance profit space for Military camp stations. This study was focused on the service quality and satisfaction of military camp stations. Officials, scholars, soldiers and hiring personnel, who were shopping military camp stations, identify key indicators for the research. The topics of research were to find the key indicators, which we survey the relations of five satisfied verifications and these key indicators. We apply Data Mining methods (Iterative Dichotomiser 3 algorithm) to identify tightness of the order for research topics, which were supplied to the decision-makers of Military camp stations to realize the actual need of the buyers. The results of research were showed dependencies of eight key indicators and five satisfied verifications for participants would like to come military camp stations again, and independent of eight key indicators and five satisfied verifications for participants would not like to come military camp stations again. Also, we find officials, scholars, soldiers and hiring personnel who more important notice the orders of eight key indicators as follow: the commodity prices, service, store environment, types of goods, shopping moving lines, hours of operation, parking space, sold bit positions. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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