A Study of the Influence on Consumers' Using Intention with Technology Acceptance Model for 4G
| Autor: | Tzu-Ching Lin, 林子敬 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 According to the analysis of Market Intelligence & Consulting Institute, the value of Taiwan's mobile communications industry in 2014 was up to NT$1.6 trillion. Until April, 2015, the users of 4G in Taiwan approximately reached to 5.4 million. In other words, there are 82% of mobile users still using 3G system. Informed by the research, consumers concern about that 4G can bring advantages and convenience for the life, as well as useful for work and learning. We also find that consumer behavioral intention of 4G will obviously be effected by the degree of difficulty and the use of external social environment. Furthermore, sharing the results of the use is one of the key factors that consumers concern about. The degree of involvement in consumers and applications for living will increase the consumer's behavioral intention. Three recommendations based on the results of this study proposed for application to the reference on the practice: promote the mobile workshop in the community, interactive experience with science and technology, expand the application level. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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