Leisure Industry Consolidation Consumer RFID Application - A Case Study of Tourist Hotels
| Autor: | Su-Ping Hsieh, 謝叔平 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Conveying with the wide and fast application of RFID Innovation Technology into people daily life, the industry of restaurant and entertainment are required to provide outstanding service and quality standard to satisfy customers’ varies needs. Even though that RFID technology application has been used widely on both restaurant and entertainment industries. it is not yet professional enough yet compared with other industries. For this reason, this research is aimed to analysis how to apply RFID technology efficiently, in order to enhance the hotel management and customer service quality at the beginning usage in Taiwan. After analysis by case study, inductive analysis and system analysis, there are three factors should be considered in this research: 1. The factor of innovation science service 2. The factor of perspective information management 3. The factor of elevated service quality standard These three factors can also be widely applied to service industry from technology assessment, import, and executive process, in order to secure the benefit of enterprise investment. The introduction of RFID technology is to be better close to the customer’s expectation and recognition, thereby improving the quality standard. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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