The Study of The Correlation between Consumers' Perceived Prices and Purchasing Decisions of Wholesale Stores
| Autor: | YANG,CHIH-FU, 楊智富 |
|---|---|
| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The Study of The Correlation between Consumers’ Perceived Prices and Purchasing Decisions of Wholesale Stores Abstract In recent years, the wholesale stores system .Is entering the Taiwan sales market. Those stores are growing and increasing lots of competition. The manufacturers have introduced a variety of price promotion strategy to attract the attention of consumers, so that wholesale store market in a competitive situation. Taiwan's hypermarkets majority mainly in retail discount industry, only a handful of discount stores operating in a wholesale way. In addition, manufacturers have introduced a variety of price promotion strategy to attract the attention of consumers. Marketing Department also use pricing information transmission, to boost consumer buying motives and to influence consumers ' purchasing decisions. Research for the wholesale stores as a main topic, the degree of influence as the price on consumers purchased decision behavior. In this high competition market, if we can understand consumers of price search behavior, then it will be more effective of will price cognitive and price knowledge for passing to consumers. Due to the price search behavior will affect consumers of price knowledge, if it can let consumers understand it, and then compare to general behavior of social population statistics variable as well as the price cognitive, consumer purchase decision process and purchase behavior of price levels. For this competitive wholesale market, price is the primary promotion method which made by the wholesalers and manufacturers. As for consumer behavior, only 70% will be looking for promotional merchandise. Most of the consumers, price is the key to select products. The consumers sometimes will be effected, such as people’s opinions, the discount advertising, discount promotions, store location and people’s habitual. It prove that besides the price factor, there are some other factors which can be effected the purchasing decisions more or less. Keywords：Perceived price，Consumer Behavior，Buying Decision |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|