A Study of Using Intention of Voice Service on Mobile Instant Messaging Apps by the UTAUT Model
| Autor: | Shih-Pang Chang, 張世邦 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Smart phone has become a major mobile electronic devices for the current customer. The upgrading of mobile network technology make the mobile instant messaging more and more popular. Smart phone’s voice service let the communication bill cheaper, but the voice service quality is not stable. Thus, the smart phone customer should tradeoff quality and cost of the voice services. This interest issue became my research motivation. This study applied the Unified Theory of Acceptance and Use of Technology (UTAUT) model to verify the interest issue. The UTAUT model include 6 constructs, such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Behavioral Intention and Usage Behavior, Performance Expectancy facets of usefulness, efficiency and quality; Effort Expectancy facets of ease of use and convenience; the Social Influence of the facets of the Consistency, and influence; Facilitating Conditions facets for restrictive and replacement costs; Behavioral Intention facets of intent strength; Usage Behavior facets of actually use. After literature review, this study uses 236 valid questionnaires to measure the interest issue. The methodology of this research is structured equational model. The result show that except Effort Expectancy, Performance Expectancy and Social Influence has a significant impact on Behavioral Intention. Facilitating Conditions has a significant impact on Usage Behavior. In addition, Behavioral Intention has a significant impact on Usage Behavior. Finally, the smart phone instant voice service model has an acceptable Good fitness Index. In other word, the model of smart phone instant voice service has confirmed. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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