The Effects of Green Products and EnvironmentalProtection Cognizes on Consumers PurchaseIntention－A Case of EconomizingEnergy Home Appliances
| Autor: | Ya-Chen Sun, 孫雅珍 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 With the global importance of energy shortage and environmental protection, the rise of the trend of green consumption. In this study, green products - the theme of economizing energy home appliances, Discussion green products and environmental awareness of the impact on consumer purchase intention. The paper collected questionnaires, general consumer groups for the study, collected a convenience sample, a total of 450 questionnaires, 400 are gathered and valid questionnaires, so the recall rate of valid questionnaires is 88.8%. And in reliability analysis, correlation analysis, variance analysis and regression analysis correlation were applied to present and analyze data. The results were as follows: 1.Willingness of consumers to buy economizing energy home appliances, with thirty years of married Majority. 2.In the cognitive aspects of green products. Consumers feel the most strongly about environmental protection. 3.In terms of environmental awareness. Consumers feel the most intense of environmental information. 4.The factors of environmental protection, durability and ease have a positive and direct influence on consumer purchase intention. 5.The factors of Green products and concerned about the environment have a positive and direct influence on consumer purchase intention. The study found that consumers have doubts about economizing energy home appliances,suggested that the government should endeavor to advocacy and establishment of energy label of credibility; the industry should detail planning marketing strategies to enhance the willingness of consumers to buy economizing energy home appliances. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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