Determining the Elements of Event Planning in Cycling Race
| Autor: | Li Hui-Yu, 李惠玉 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 In this thesis, we aim to understand the acceptance level of elements of event planning in cycling race from the participants. The materials were the people who participated in cycling race which held by Taiwan Bike Association in July to September, 2014. We categorize the elements of event planning in cycling race by Kano model, analyze the quality improvement index according to customer satisfaction coefficient, and represent the elements distribution by satisfaction index scatter diagram. The research is regarded to provide the organizers a reference to event planning to improve the priorities. We found two results of this research. First, the elements of event planning in cycling race in Kano model produce different categorization of the elements, instead of one dimension. Second, it should prioritize the following items: “restrictive intersections with traffic controller”, “warning signs at major intersections or curves”, “program planning satisfied safety”, “setting enough rest areas, medical stations and staffs” and “planning parking spaces and toilets completely”. To increase the participants satisfaction significantly, “publishing grades quickly and researching conveniently” should be highlighted instead of “practicability of sponsored commodity” and “supply souvenir metals for finishing event”. On the other hand, the organizer should maintain the quality for “preparation for substitute of encountering natural disasters”, “detailed official program”, “supply shuttle service when event occurring some troubles” and “supply meals and souvenir for finishing event” in order to reduce the participants dissatisfaction.Key Words: event planning in cycling race, Kano model, customer satisfaction coefficient |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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