Research on Public Transportation Engineering as the City Marketing Strategy - a Case Study of Taichung BRT
| Autor: | Tzu-Chi Chen, 陳子奇 |
|---|---|
| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 Taichung Bus Rapid Transit, or Taichung BRT for short, is the bus rapid transit system located in the jurisdiction of Taichung, Taiwan. The system is designed and planned by Transportation Bureau of Taichung City Government during Mr. Jason Hu’s term as Taichung Mayor. With full ownership of the system, in year 2012, Taichung City Government established Taichung Rapid Transit Cooperation for system coordination and operation. This is the first time that articulated buses run on roads and that the government adopts the toll collection system similar to those of MRT. The Blue Line priority section has been operating since July 27th, 2014. In March, 2015, Taichung Mayor Lin, Chia-Lung proposed optimization approach for exclusive bus lane that the articulated buses are renamed Bus Route 300 and share the former BRT-only lane with other public buses. This approach amounts to entire termination on Taichung Bus Rapid Transit Program that has taken several billion NT dollars for system completion. Whether or not the approach manifests the lane optimization, time will tell. The significant change in policy highlights the different ways of thinking between the former mayor and the current in construction of mass transit systems. The study takes this case as an example to examine the relation between transit construction and marketing strategies for urban development as explained below. (A)With technical-professional perspective, the study explains the compulsory elements for BRT system and its difference with public bus-only lanes. (B)According to information from various sources and field inspection, the study analyzes the deficiencies and failures of previous Taichung BRT system and the feasible corrective measures to it. (C)Taking marketing strategies for urban development in perspective, the study accesses the possible impacts and influences that the BRT system may possibly bring. The assessment could be reference for later BRT system construction in other cities. (D)The study also hopes to be reference for researchers, those in power, and any relative executive units in following marketing strategies for urban development. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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