The Study of Consumer Behavior for Buying the Peripheral Commodity of Cartoon
| Autor: | Li-Ying Li, 李麗英 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 The purpose of this study is to investigate the consumer behavior for the peripheral commodity of cartoon. We will analyse the difference between the consumption decision and the consumption satisfaction existed in different population for buying the peripheral commodity of cartoon. Then we will probe the actual difference between the consumptiondecision and the consumption satisfaction for buying the peripheral commodity of cartoon. The method of this study is questionnaire survey and the questionnaire “The Study of Consumer Behavior for Buying the Peripheral Commodity of Cartoon”is the tool of this study. Samples of this syudy are the people with the capability to buy and all the samplese randon and we get 255 effective response questionnaires. The data of all the questionnaires is processed by package SPSS version 19. We use all the infromation from spss to do the descriptive statistics, reliability analysis, independent sample t-test, ANOVA analysis, Scheffe test and two-sample t-test for paired data and get the conclusions below: 一.The consumption decision and consumption satisfaction for buying the cartoon peripheral commodity of males are both heigher than those of females. 二.Different lcind of products have obviously different consumption decision and consumption satisfaction for buying the cartoon peripheral commodity. 三.There exist significant deviation between consumption decision and consumption satisfaction for buying cartoon peripheral commodity. At last, according the conclusion above, we put forward som advices for cartoon-related industry and further researchers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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