Analyzing the Future Business Strategies of Taiwan High Speed Rail Corporation by Analytic Hierarchy Process
| Autor: | Shu-Hua Liu, 劉淑華 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Since High Speed Rail Train started to operate, it has beenwith public high expectation, actively managing customer relationship and service quality to further increase customer satisfaction and usage percentage. Expectedly, High Speed Rail Train operation data demonstrated that usage percentage has been increasing every year. However, in the future, how High Speed Rail Train seeks for improvement and provides more valuable service when competing against other kinds of transportation is of importance, requiring further study. This study referred to related documents for further understanding of the beginning development of high speed rail train was built, the process of whole project and analysis of its strengthens and weakness under current circumstances. Furthermore, this paper used Analytic Hierarchy Process(AHP) method to evaluate each strategic index with the questionnaire to analyze and cross exam each factor’s weighing results. Providing objective views on strategic plans in priority. The conclusion is as follows: 1. With SWOT and AHP methods, this research has three main categories for further evaluation, Tickets category needs urgent improvement, follows by Operation category, Planning category. This result indicated consumers were not satisfied with pricing. Therefore, High Speed Rail Train is advised to increase the diversity of tickets options for better competition. 2. Top five weighing results in order are tickets discount, diversity of tickets, airlines transferring bundle tickets, cargo service, and operation transferring integration. Among all, three tickets related items demonstrated that public has high expectation on tickets improvement. Cargo service from Planning category and transferring integration from Operation category also showed their importance. 3. This study indicated that high speed rail train will be the iconic index for future transportation center. The priority is for permanent. Development may be gradually adjusting the pricing or further development for each station and etc to create a win-win situation between sales and purchase. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|