Relationship with Destination Image, Tourists' Involvement, Place Attachment, Satisfaction and Behavioral Intention: A Case Study at Taiwan Yunlin Agriculture EXPO.
| Autor: | Peng, Yu-Ting, 彭郁婷 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 As time progresses and technology develops, globalization is one thing that we can’t avoidable. Due to countries are want to increase visibility and global competitive. Hence, city-marketing become an important way to show city’s style. At the same time, most major cities around the world are competing to hold some mega-event. Such as: Shanghai world Expo, and Olympics Games. The other way, Taiwan has confront the globalization and believe that industrial and commercial were progress symbolize. Let agriculture declined step by step. But agriculture not only provides people for food, also was the key point to building the country. For this reason, Yunlin want arouse people toward agriculture awareness, increase Yunlin's visibility, and it also is agricultural city in Taiwan. So, they want to hold Yunlin agriculture EXPO. This exhibit has hold from December, 2013 to March, 2014. It is Yunlin first time to hold mega-event and first time become nation-wide to hold. This research will use consumer’s view point to measures destination image. Other, this research purpose is measure tourist destination image and variables positive relationship of tourists’ involvement, place attachment, satisfaction and behavioral intention. The empirical objects of this study were the tourist in Yunlin agriculture EXPO. The convenience sampling method was employed and data were collected using survey questionnaire in this study. A total of 500 questionnaires were distributed and resulted in 487 valid responses. By descriptive analysis, factor analysis, T -test, one-way ANOVA, and regression to get the result are as following: 1. Marriage, Age and Leave of education had significantly influence on destination image, tourists’ involvement and place attachment; Occupation has significantly influence on destination image and tourists’ involvement; Transport had significantly influence on destination image, tourists’ involvement and satisfaction. 2. Destination image had significantly positive influence on tourists’ involvement and place attachment; Tourists’ involvement had significantly positive influence on place attachment, satisfaction and behavioral intention; Place attachment had significantly positive influence on satisfaction and behavioral intention; Satisfaction had significantly positive influence on behavioral intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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