Consumer Purchase Decision Making-Cord Blood Storage Service
| Autor: | Yi-Chen Lee, 李怡臻 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Cord blood contains Hematopoietic stem cells is recognized by the scientists. Since 1989, French physicians used cord blood transplantation to treat aplastic anemia. Until now there are thousands of successful cases of cord blood transplantation treat-ment cured various blood disorders. From the point of view of biological insurance, everyone should cherish the opportunity once in a lifetime to prevent serious illness. The objective of this is to find out the key factors of the direct influence on consumer purchase intention of cord blood storage services with consumer behavior and con-sumer decision making model. This study takes an anonymous quantified question-naire, expectant parents in Taipei area Obstetrics and Gynecology clinic as research objects. The results of the study found that the demographic factor “monthly total amount of couple’s household income" is significantly influential, which means the higher in-come, the higher purchase intention ; consumer purchase decision factors "Interna-tional Certification " "sales representative service attitude " " preservation cost "and " Internet rating " make significant differences on consumer purchase intention . |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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