A Study on the Relationship between Money Attitudes and Consumer Decision-making Styles among Primary School Teachers in Yunlin
| Autor: | Yuan-Cheng Liu, 劉源城 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 With the development of modern technology, modern people’s consuming ability has increased greatly. Thus, many experts and scholars try to integrate financial planning conceptions into elementary curriculum. Teacher’s money attitude also affects students a lot. This study aims to the current Yunlin County elementary school teachers’ money attitudes and the status of the consumer decision-making styles, and explores the relationship between the two. And I also compare the results with the Kaohsiung City elementary school teachers documented in Huang (2013)(黃珮君,2013) to understand the difference between rural and urban elementary school teachers in terms of money attitudes and consumer decision-making styles. I analysize the data of Questionnaire via frequency distribution, descriptive statistics, independent samples T-test, ANOVA, Pearson product moment correlation analysis and obtain the following results: 1.Money attitudes of teachers in Yunlin County elementary school are prominent in the “budget” aspect, but teachers in Kaohsiung City elementary school are significant in the “power and fame” aspect. 2.The consumer decision-making styles of teachers in Yunlin County elementary school and Kaohsiung elementary school are all prone to the “price consciousness” aspect. 3.The money attitudes of teachers in Yunlin County elementary school are in highest correlated with anxiety; the money attitudes of teachers in Kaohsiung City elementary school are hightly correlated with “power and fame” aspect. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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