IMPROVING ORGANIZATIONAL DEVELOPMENT STRATEGIES USING A NOVEL HYBRID MCDM MODEL FOR INTERIOR DESIGN COMPANY IN MONGOLIA

Autor: Tsolmon Enkhtur, 殷和安
Rok vydání: 2014
Druh dokumentu: 學位論文 ; thesis
Popis: 102
This thesis focuses on “creativity” within interior design companies as a key element of interior design industry by analyzing the “structure and organization development” of the interior design company. Design company education is viewed as an organizational structure, development and the role of the company instructor in creating an organizational style in company education is the subject of investigation in order to develop creative strategies in Design Company. The Industrial and Interior design industry is totally new developing industry in Mongolia. There are little research works in this field before. So I tried to do general research in interior design industry by studying influence of macro and micro environmental analysis to Interior design Company in Mongolia. Therefore, I choose one of the interior design experienced company, which is “Real Line” Co.Ltd. I aimed to find a reason, which influenced in to poor development and structure of Interior Design Company. Firstly, literature and expert questionnaire (Delphi method) are employed to construct three dimensions and twelve criteria. Second, the DEMATEL method for building a network relationship is then introduced. Next, the influential weights are calculated using DANP (DEMATEL-based ANP). Finally, based on VIKOR, strategies are evaluated and implemented for improving performance evaluation via a case study for improving organizational development of interior design Company in Mongolia. The results will be found to improving the macro and micro environmental performance of Mongolian interior design industry. Keywords: Mongolian industrial and interior design industry, Interior design Company, Organizational development, creativity, strategy.
Databáze: Networked Digital Library of Theses & Dissertations
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