Market Research and Design Development of Snowy-June Culture Jewelry
| Autor: | Lin, Hai-Shan, 林海珊 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Snowy-June has innovative thinking and incorporates cultural imagery elements into its jewelry design. This study was conducted on behalf of the company with the company itself being the main objective. The aim was to understand the "cultural jewels" product style that is recognized by consumers. Also, to understand the definition of "a common language, symbols, totems, nationality, or other elements of the story meaning, the use of precious metals and gemstones jewelry design " as the cultural jewels. The main purpose of this study was to (1) explore the connotation cultural jewelry, (2) analyze the unique cultural styling jewelry of Snowy-June, (3) explore the relations between form features and styles of cultural jewelry, (4) conduct market positioning analysis of cultural jewelry of Snowy-June and (5) provide design strategy (design specifications) the development of new cultural jewels. In this study, market survey and semantic differential experiments are conducted to collect the user’s needs, preferences, and perceptions towards cultural jewelry design. The obtained data are used for preference, morphological analysis, and finally design specifications for cultural jewelry styling. From the study, consumers consider "rich ethnic significance" the important connotation of cultural jewelry, in which Hakka, Taiwanese, aboriginal, Chinese culture, and so on are incorporated. Furthermore, such kind of cultural representation is transmitted through the characteristics or symbols of apparels, and elements of flowers, fruits, mascots, characters, and buildings. Snowy-June Culture jewelry features the gorgeous style, which is not highly appreciated by the general office groups. For future development of female office workers, it is suggested that Snowy-June strengthen their design in fashionable, elegant, streamlined, and soft images. Finally, three ideas are proposed for the verification of design reference models in this study. The design gives each piece of jewelry a "story" to bring people to bless or agree to pass the value of culture with the beauty of the jewelry. From this study, local culture and Taiwan aesthetics are connected by cultural creativity to help open a new path of cultural jewelry in the international jewelry industry. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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