The Study of Implementing Echinacea Movement about Anti-drug Publicity in Vocational and Senior High Schools in Kaohsiung City
| Autor: | Yu-sheng Fu, 傅有生 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 The study aimed at exploring high school students' exposure to anti-drug campaigns on campus in Kaohsiung City, anti-drug campaign assessment, and the status of anti-drug education needs so as to further probe into the relationship between anti-drug campaign assessment and anti-drug education needs. In order to reach above goals, the research adopted cluster sampling methods and used self-devised tructured questionnaires as methods of collecting data. The population were selected from sophomore and senior students in high school in Kaohsiung City in 2013, and a random sample of 11 schools was drawn from all the high schools. After that, two classes from each school were randomly chosen as research samples, and 733 valid samples were collected. The study conducted a statistical analysis with SPSS and statistical analysis software with Amos, including descriptive statistical methods and structural equation modeling analysis. The results were as follows: （1）By structural equation modeling analysis to verify the reliability and validity.（2）The way that students receivrd the message of Echinacea anti-drug education campaigns' posters are the highest, followed by weekly anti-drug campaigns, and billboard message was ranked the third. （3）Students showed moderate needs for anti-drug campaigns on campus; students were convinced that playing anti-drug pertinent films was the most effective way to promote anti-drug campaigns; the most suitable speaker for students of anti-drug campaigns were successful drug quitters;（4）Echinacea anti-drug education campaigns need assessment and the needs of educational content showed significantly positive correlation.（5）3.8% of the students asertained that their relatives, friends or peers had drug abuse problems and Ketamine was a major anti-drug for them. This study suggests to continue increasing students' exposure to Echinacea anti-drug education campaigns messages, enhance Echinacea anti-drug education to meet students' needs combined with an interpersonal communication to expand the outreach, and carry out the campaigns by those who and what approach they like while filtering out "certain people", to design appropriate anti-drug education campaigns to expand the results. In addition, we can check the movement of Echinacea anti-drug campaigns educational content, effectiveness, and feedback to adjust campaigns approach to track on the effectiveness of the activities, and make it as a basis to continue or revise Echinacea sports' anti-drug campaigns. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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