Experience Space Planning Based on User Experience Innovation Process- A Case of a Direct Selling Company
| Autor: | Meng-Chieh Huang, 黃孟婕 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Due to the challenge of global competition, innovation becomes an important issues for company. This study focus on the topic of experience space planning for a direct selling company. Instead of using traditional top-down process, this company adopts UXIP methodology. Three aspects are explored, first is how to engage the innovation requirements with the UXIP; second is to analyse and discuss the key activities of each phase of UXIP; third is to understand the challenges and benefits by using UXIP. According to the results, the challenges including: the familiarity of interactive technology is not enough, and highly depend on the direction from consultants, etc. Besides, the benefits including: helpful in brain storming, DNA cards are valuable, and helpful to communication, etc. In short, UPIX applied in this case is effective. Especially in first stage (field research), the distributors'' success DNA is truly extracted, and those DNA is the foundation to carry out service design thinking. However, simulation effect was constrained by lack of resources (time and budget) in third stage. Finally, further important issue is how to transfer from the consultant experience to build the innovation ability in a company. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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