A study on Taipei 101's tourism image of travel characteristics of visitors to Taiwan
| Autor: | Chia-Yun Wu, 吳家筠 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 The objective of this study was to discuss Taipei 101's tourism image among different travel characteristics of visitors arrival to Taiwan. The purposes of this study were as follows: First, it was to understand tourist background of visitors to Taiwan, travel characteristics and tourism image of Taipei101. Second, it was to explore differences in travel characteristics of different tourist background of visitors to Taiwan. Third, it is to explore differences in tourism image of different tourist background of visitors to Taiwan. Fourth, it is to explore differences in tourism image of different travel characteristics. The survey was conducted by sampling from August 1 to November 30,2013. The data collection was by questionnaire to survey, mainly focusing on group travel visitors who are foreign passport holders. 400 questionnaires were distributed and a total of 354 valid questionnaires were received. The effective rate of questionnaires was 88.5 %. The statistical analysis showed that: First, group travel visitors to Taipei 101 was mainly from Southeast Asia more women than men, visitors are mainly aged from 30 to 39 and mostly working for are services and service workers. Second, for travel characteristics were the majority of visitors visiting Taiwan for the first time, accounting for 71.31%, mostly is sightseeing distribution, accounting for 78.25%. The number of 25 people or more peer passengers had a better experience in tourism image. Third, for product dimension of tourism image, the highest scores were the fast elevator and the height of Taipei 101. Fourth, there were many significant differences in tourism image including frequency, purpose and when to Taiwan. This study suggested that the Taipei 101 building management team should consider travel characteristics including number of travel companions, the duration of stay in Taiwan, purpose of the visit and frequency of visit to Taiwan when it promotes itself to the international tourism market. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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