A Study of Spectators Service Quality Perception, Satisfaction, and Behavioral Intention for the Free-to-View Sports Event
| Autor: | Cheng Mien Hua, 鄭明華 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 This study aimed to explore the relationships among spectators service quality perception, satisfaction, and behavioral intention for the free-to-view sports events. The study was done with 530 valid questionnaires completed by spectator of the 2014 Amway eSpring Women's World 9-Ball Open. Based on the descriptive statistical analysis, t-test, one-way ANOVA, correlation analysis, and multiple linear regression analysis, the results were as follows: The majority of spectators were male, age of 26-35, college-educated. Besides, there were differences among spectators’ demographics on the service quality perception, satisfaction, and behavioral intention. Also, there were highly correlated relationship among the service quality perception, satisfaction, and behavioral intention. The player performance, facility space, and game satisfaction to behavioral intention were significant indicators for the behavioral intention. According to the results of this study, the sports ecents managers are suggested to maintain and enhance the main population, develop other groups of spectators, train the staff’s professional ability, invite more famous players in order to attract more spectators, further become loyal fans. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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