A Study on the Anchor's Image of Chinese Professional Baseball League (CPBL): A Case Study of Sport Videoland
| Autor: | Cai,Yi-Jhen, 蔡宜真 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 The study was to discuss the differences between audiences and the comments on the CPBL anchors’ images. The subjects in this study were those watched CPBL games on VideoLand TV program during 2011 to 2012. The data were collected by using the “convenience sampling” method via the internet questionnaires and 515 were valid. The PASW for windows 18.0 statistical software was applied to analyze questionnaire data. Statistical methods included descriptive statistics, reliability analysis, item Analysis and t-test. The results were as following: 1. Demographically, the majority of CPBL audiences were: (1) Males at the age below 29 with education level of college/university and above. (2) Their average monthly income was less than $18,780 TWD. (3) Most of them were the fans of CPBL. (4) They played baseball or softball for at least 1 year and watched CPBL for at least 5 years. 2. The CPBL anchor’s images were divided into three dimensions including style and attitude, professional ability and reporting skills. In addition to the three dimensions, anchors should possess the professional reporting ability and sports knowledge. 3. The audiences thought that the anchors’ images should be positive and sporty. However, the anchors’ specialty was not professional enough and their aspiration to knowledge was not that strong. 4. Demographically, the personal factor toward the anchors’ images was significant difference. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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