The Study of Market Orientation and Supplier's Innovation on Product Innovation ─Taking Display Industry as an Example
| Autor: | Li, Kun-Yu, 李錕宥 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 This research is mainly taking the domestic flat panel display industry as the object. It explores the connections between “market orientation” and “supplier innovation ability” to “product innovation by a business”, which offers the reference of making the business management strategy to the businesses that are going into or that have engaged in this industry. Take domestic listed flat panel display suppliers at stock exchange market, at over-the-counter market, and at emerging stock market as the objects of study. By using the descriptive statistics analysis, the confirmatory factor analysis, and the multiple regression analysis respectively, the research verifies all the proposed assumptions in this research. The questionnaires have been issued to 134 enterprises, with 81 valid ones retrieved. The result shows that market orientation and supplier innovation ability both have positive impacts on product innovation by a business. With more market orientation and supplier innovation ability from the domestic flat panel display industry, direct impacts in regard to product promotion can be seen. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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