A Study on the Motivation and Satisfaction of Spectator on Division I of 2014 University Basketball League
| Autor: | LAI, TIEN-CHUNG, 賴田中 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 The purpose of this study was to explore spectators’ distribution of demographic background, motivation, and satisfaction of the 2014 University Basketball League division I. It not only showed the differences of the motivation, and satisfaction among different demographic backgrounds, but analyzed the correlation between motivation and satisfaction. This study was based on questionnaires of the 2014 UBA men’s division I. There were 500 questionnaires, but there were 455 valid questionnaires and the recovery rate was 91 percent. After using SPSS to analyze the valid questionnaires, the results were as follows: 1. In the 2014 UBA there were female spectators more than male spectators and their ages were mainly about 20-year-old college students. And 50 percent spectators’ week exercise time was one or zero. However, 80 percent spectators had watched other basketball competitions. 2. In the 2014 UBA, ‘The atmosphere and content of basketball game’ was the top 1 motivation. ‘The experience of equipment and transportation’ was the top 1 satisfaction. 3. In the 2014 UBA, the spectators’ gender, age, education background, occupation, the time of participating basketball activities and watch other basketball games were significantly differences in motivation. 4. In the 2014 UBA, the spectators’ gender, age, education background, occupation, and the time of participating basketball activities and watch other basketball games were lower differences in satisfaction. 5. In the 2014 UBA, the motivation and satisfaction of spectator was directly correlation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|