A Study of the Japanese Stripes Applied to the Bloom's Brand Visual Marketing
| Autor: | Ya-Li Chen, 陳亞莉 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 In the competitive accessory industry, the Japanese brand features its unique styles of grace and delicacy, sweeping the global communities. But in terms of the visual design of the brand, it rarely presents the Japanese unique culture. If without strong input of commercial marketing or incorporation of other countries’ languages or elements, hardly can we distinguish the national brand of it. Hence, the artistic research injects the Japanese stripe elements into the brand visual design of the Japanese accessories, and then fuses the basic design concept of the Ukiyo-e aesthetics in order to highlight the country of the brand, employing the graceful style of the Japanese brands in terms of the visual perception. In the highly homogeneous yet highly competitive accessory industry, it strengthens the impression and the brand uniqueness in the hearts of consumers through visual marketing. The ukiyo-ye element employs the visual effects of the accessory brand, which enable to have the association of the Japanese brand in customer’s mind. Through the graceful and gentle visual representations of the ukiyo-ye image on the posters or in the shop windows, it further attracts customer’s attention and interests. Meanwhile, it increases the rates of customer’s attention to the shop windows and intensifies their desire of buying. The usage of ukiyo-ye elements does not only present the brand concepts and the product’s appeal, but also builds the association between the customer and the brand. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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