Taiwan Image Applied on Pop-up Card Design
| Autor: | Chen, Yi-Fen, 陳儀芬 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Taiwan had been ruled by many countries and influenced by external cultures in many way, such as food, architecture, language and religion. It makes. Taiwan’s attendance has grown every years. The tourist souvenir’s economic benefit has been a large part of tourism profits. This works arranged four main heads by documentary analysis. (1)Consumer Motivation (2) Innovative pop-up design application (3) Foreign and domestic media recommends tourist attraction in Taiwan and tourist most impressive images and assurance of Taiwan (4) The existing Taiwan’s pop-up cards. The results has been used as design guidance of “Pop-up card of Taiwan image” to design a souvenir which can be used to motivate the consumption intention and promote the Taiwan tourism by sending mails. His works have been test by 45 foreign subjects to review those works The results showed that Taiwan image and pop-up mechanism can increasing the purchase intention and Taiwan tourism promotion which has been chosen. Becoming a souvenir with Taiwan cultural characteristics. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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