The Overseas Expansion of Japanese Convenience Store
| Autor: | MEI-LAN HUANG, 黃美蘭 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 This paper reveals the oversea expansion process of “FamilyMart Convenience Store”, which was originated in Japan, and presents the real cases of its expansion overseas. Amongst the various Japanese convenience stores, FamilyMart Convenience Store was the earliest one expanding its overseas market, and has accumulated the richest experience of overseas expansion in the Asian market. While starting to develop its business in China, Japan FamilyMart Convenience Store clearly highlighted its difference from other convenience stores. First of all, it cooperated with Taiwan which had long achieved the necessary management knowledge and organizational abilities for operation of convenience store, and borrowed its practices. Secondly, Ting Hsin Group, operator of Taiwan FamilyMart Convenience Store, cooperates with ITOCHU Corporation Japan to co-develop a strong private brand for commodities of their own. In addition, ITOCHU Corporation Japan cooperates with Ting Hsin Group to establish a sound logistic system in the whole China. All these strategies are the keys for Japan FamilyMart Convenience Store to perform successful expansion in China. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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