A Study on the Critical Success Organizational Capability of Printing Industry's Cultural-Creativelization
| Autor: | Yu-Yao He, 何鈺瑤 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 In Taiwan, printing industry’s cultural-creativelization is a new industry development trend that needs a new business model to develop new organizational capability.This study aimed to explore the crucial success capability of the operation, to find its hierarchical structures and the weight system for the reference of academic research and practical progress. This study combined two research methods, namely AHP and expert judgment, along with the self-administered questionnaire “A study on crucial success capability of printing turns to cultural and creative industry” as the data collection tool. According to the questionnaire results completed by 35 experts from different backgrounds, the main findings of the study are as follows: 1.In the first hierarchical structure of critical success capability of printing industry’s cultural-creativelization, the order of importance was “planning and designing capability”, “management progress capability”, “production system capability” and “customer development capability”. It showed that planning and designing capability was the most important capability that echoed to the spirit and requirement of culture creativity. What was more noteworthy was that the ability of management advancement was in the second place, which showed that the companies continued innovation and advanced organization’s capability to cope with the new challenges of the industry. 2.In the 15 sub-dimensions of the second hierarchical structure, eight terms that were more important in the order were “new product development”, “customized services”, “corporate image marketing capability”, “merchandise symbolization capability”, “product design capability”, “integrating all resources’ capability”, “executive capability of organization innovation” and “technology innovation capability”. These eight items relatively belonged to the emerging capacities of printing industry’s turned to cultural and creative industry, which also showed the eager expectation that industry had placed on innovation ability. It also meant that the company must pay particular attention to these capabilities and keep progressing if the company was demanding for better survival and development opportunities in the trend of printing industry’s cultural-creativelization. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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