The Study Of Intention to Use for Mobile Banking

Autor: Hung-Yu Chen, 陳宏宇
Rok vydání: 2014
Druh dokumentu: 學位論文 ; thesis
Popis: 102
In Taiwan, the promotion that attempts to promote a mobile banking by STK (SIM Tool Kit) technology services was start since 1999. It was using a newsletter for the transmission at that time, therefore, the carrier was limited and can’t operators vigorously. Then launch the second-generation mobile banking functions that required mobile phone users need to have WAP (Wireless Application Protocol) but still didn’t developed as expected. This service was able to have a flourish until the third-generation by using the high-speed 3G mobile as data transmission mode. We attempts to combine TAM (Technology Acceptance Model) with D&M (The DeLone and McLean Model) then add the "habit" of variables. We hope to explore the impact of the use of mobile banking intentions from the user's point of view in this new type of electronic trading platform. The study received a total of 262 questionnaires. In the data analysis of the surface, we analysis the main factors for each dimension at first, and then test the reliability factors of each dimension, the final step is to verify how those variables affect the relationship between the various dimensions by place them into the structural equation, and verify whether the proposed research framework have matched. The results of the empirical study is: 1.Service quality, information quality, service quality are all important factor in affecting intention to use mobile banking. 2.Perceived ease of use has not only a significant positive impact on perceived usefulness, but also an indirect effect on the use of intention through perceived usefulness; However, perceived usefulness has no direct impact on the intended use. Perceived ease of use is an important factor affecting intentions. 3.Habits has the most influence on intention to use, followed by satisfaction; the service quality and information quality have the maximum influence in those three quality contents. Keywords：The DeLone and McLean Model、Technology Acceptance Model、Perceived usefulness、Perceived ease of use、satisfaction、habit、Intention to use
Databáze: Networked Digital Library of Theses & Dissertations
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