Will Tribal Tourism Increase the Authenticity Perception of the Enjoyment Experience of Tourists? On Interpretation Interference Effect
| Autor: | LAI, WEN-LIN, 賴文琳 |
|---|---|
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 In recent years, there have increasingly attention to tourism specific issues, aboriginal tribal tourism is an important national tourist activities in Taiwan, aboriginal tribal life, dance, architecture, food and other apparel authenticity scene. This study focused on exploring after visiting tribal communities, whether will the authenticity of perception of tourists increase the enjoyment experience of the tourism process or not？ And further clarify and interpretation the itinerary for visitors to feel the presence or absence of authenticity perception and enjoyment experience during the relationship. In this study, the Alishan Tsou tribal is the most representative of the five tribal tourism community (Dabang tribal, Tefuye tribal, Saviki tribal, Lalauya tribal and Dasan tribal), we investigate 398 tribal tourists, using convenient sampling selected samples. We found that authenticity perception have positively and significantly impact on the enjoyment experience. In addition, this study also confirm that whether the interference effect on authenticity perception and enjoyment experience, which is to participate in interpretation of tourists, its authenticity positive perception of the relevance of the enjoyment experience will participate in interpretation of no more than visitors more obvious. In other words, participate in interpretation of tourists in the perception of the authenticity of the enjoyment experience greater positive influence of non-participation of tourists interpretation. Finally, based on the findings can be applied to the concept of authenticity future research and customer base to attract tourism strategy use . |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|